How to borrow credibility like a pro and never run out of content

Last week, I asked whether you preferred my stories or tweet breakdowns.

After receiving a staggering ZERO responses (thanks for the love, guys), I've decided to stick to tweet breakdowns (for now, but don't get too comfy – I know where you live, kinda).

So, without further ado, let's dive headfirst into this week's tweet breakdown.

Estd Reading Time: 3 minutes (or, you know, the time it takes to make a bad cup of coffee).

This is hands down the simplest hack to never run out of content: Borrowed Credibility.

Ever felt like an imposter while writing niche threads full of actionable advice? Felt like you need to be an expert? (Trust me, I've been there too.)

So, what's the solution?

Just curate advice from other experts. Easy peasy.

Like Dickie does right here.

No need to stress over expertise or credibility anymore.

"The highest paid copywriter in history: Gary Halbert."

BOOM! Instant credibility.

But, you gotta really hammer that point home.

"His sales letters have generated a $1,000,000,000 in revenue."

So this guy MUST know his stuff, right?

"In one of his last letters, he shared 12 time-tested strategies to write better copy, faster."

Here, he's hitting two birds with one stone, targeting the reader's innate desires:

1. Write better

2. Write faster

"Here's a breakdown:"

Self-explanatory.

In a nutshell, this thread shows that:

• Gary is the copywriting guru.

• Dickie did the legwork

• Curated his time-tested strategies

And now he's sharing them with you to help you write better copy, faster.

Simple, right?

Let’s templatize this:

The {highest paid, most viewed, the richest} in history:

{Name of the person you’re drawing credibility from}

{Another statement showing off their credibility}

So I went and devoured X years of their wisdom.

Here are X lessons I learnt that will help you {Benefit 1}, {Benefit 2}:”

Got it?

Here’s an example:

“The most viewed & richest marketer in history:

Gary Vaynerchuk

His marketing strategies have fueled multi-million dollar companies and built a personal brand worth over $160M.

So I went and devoured 5 years of his wisdom.

Here are 7 lessons I learnt that will help you skyrocket your brand, and turn leads into loyal customers:”

Here’s another one:

“The highest paid & most viewed YouTuber in history:

PewDiePie

With over 110 million subscribers, he's shaped the landscape of content creation and earned millions in the process.

So I went and devoured 7 years of his wisdom.

Here are 6 lessons I learnt that will help you grow your channel, boost engagement, and turn viewers into raving fans:”

And that’s it for today.

Hope you liked it.

P.S. Want to make your tweets less facepalm-worthy?

I've got a little secret weapon for you. Grab my "7 step editing checklist" guide, perfect for polishing your 280-character disasters.

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Oh, and if by some miracle you actually enjoy the guide, I'd be forever indebted (or mildly grateful) if you could toss a 5-star review my way. It's not like I have any self-esteem left to lose, but hey, every little bit helps, right?