David Ogilvy helped me go viral

Hello sexy people.

I think I’m going to start sending more emails starting tuesday.

Get ready to be bombarded with weird stories in the middle of the week.

Alright, enough blabber.

On to this weeks tweet:

Moment in time openers always work.

But they are almost guaranteed to work when you pair a transformation with it.

And when you build authority by association, your numbers are guaranteed to spike up.

Which is exactly what I did with this hook.

Let’s break it down line by line:

“At 38, he was broke.”

Okay, nothing too fancy to see here.

A guy, who was broke when he was 38.

Then, you slap your reader with a banger of a transformation:

“At 41, he became known as the GODFATHER of advertising.”

WHOA!

See how I used a scroll stopping statement there?

‘How does a guy go from BROKE to GODFATHER in a particular field?’

Notice how I’ve capitalized the word GODFATHER to emphasize it’s impact?

This is how I’ve established credibility.

And now, for the home run.

“Here are 5 of David Ogilvy’s time-tested writing tips to help you write well in the digital age:”

The promise of sharing David Ogilvy's "time-tested writing tips" is the persuasion technique used, targeting readers' desire to improve their writing skills.

Do you why this works though?

The effectiveness of this hook lies in its ability to tie the promise of beneficial advice to a compelling personal journey.

From broke to GODFATHER in a field = personal journey.

What’s in it for the reader = Time tested writing tips to help YOU write well in the digital age.

Understood?

Alright.

Template for you to use:

At {Starting Age}, {Character} was {Initial Condition}.

At {Transformed Age}, {Character} became known as the {Impressive Title}.

Here are {Number} of {Character}’s time-tested {Skill or Knowledge Area} tips to help you {Benefit in Current Context}:

How and when to use this template:

Look for transformative stories in your field.

Particularly those involving renowned figures.

Present their valuable insights or techniques as advice for your readers, contextualizing it to their current challenges or goals.

Some examples

For writers:

At 30, Mark Manson was an obscure blogger.

At 33, he became known as the sage of the self-help world.

Here are 5 of Mark Manson's time-tested writing tips insights to help you write well in the digital age:

For self-help:

At 24, David Goggins was overweight and stuck in a dead-end job.

At 30, he became known as the toughest man alive.

Here are 5 of David Goggins' time-tested mental toughness strategies to help you overcome your personal challenges:

For productivity nerds:

At 29, Tim Ferriss was a struggling entrepreneur.

At 32, he became known as the master of life hacking.

Here are 5 of Tim Ferriss's time-tested productivity hacks to help you maximize your efficiency in today's hectic world:

And that’s it for today.

Btw, I’m working on a few assets over the coming weeks that are focused around (drum roll please 🥁)

YOU.

That’s right, I’ll be solving your problems and building products around those.

Haven’t thought about it yet much, but I’m working on something.

Will keep you posted.

Cheers.