How to Get More Engagement On Your Content: Understand These 5 Things.

Warning: This weeks newsletter is going to be more of a deep dive about a concept I recently learnt from the book ‘Great Leads’.

Sharing it coz I thought you might find it helpful.

Ignore if that’s not your jam.

Estd reading time: 2 minutes.

Hey there, fellow frustrated writer.

Are you feeling like you're just writing into a black hole? Well, fear not my friend, for there is a way out of this void.

Let me introduce you to the magical world of awareness levels.

Now, awareness levels might sound like some kind of weird meditation technique, but it's actually a marketing concept that can help you turn those empty clicks into full-blown conversions.

So, let's dive in:

First off, we have the unaware customers.

These guys are like the fish that haven't even nibbled your bait yet. They don't even know they have a problem, let alone that your product can solve it.

Next up, we have the problem aware customers.

They know they have a problem, but they're like a fish that's just swimming around aimlessly, not sure which direction to go in. This is where you show them that you feel their pain, and you have the solution they need to start swimming in the right direction.

Moving up the awareness ladder, we have the solution aware customers.

They know there's a solution out there, but they're not sure which one to choose. These customers are like fish that are sniffing around, trying to find the right bait. This is where you show them the unique benefits of your product and why it's the perfect bait for them.

Then we have the product aware customers.

These guys are like fish that have already nibbled your bait but aren't sure if they want to commit yet. This is where you need to win their trust and convince them that your product is worth taking the plunge for.

Lastly, we have the most aware customers. 

These guys are like the loyal fish that keep coming back to your bait. They know everything there is to know about your product and are ready to take the plunge. Use social proof to encourage them to take the final leap.

So, there you have it folks.

Understanding awareness levels is like understanding the different types of fish in the sea.

You need to use the right bait and the right approach to catch the right fish.

So, next time you build a digital product, or create any sort of content, take a moment to jot the awareness level your reader might fall onto.

I’ll see you next week with a tweet breakdown (or more of this stuff if you enjoyed it. Let me know in the replies.)

Cheers.

Kush.

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