Likes & Followers: The Empty Calories of Your Online Presence

Hey everyone.

Consider this more of a chatty memo to myself more than anything else. Feel free to ignore if it doesn’t float your boat.

So here it goes:

I’ve been writing everyday since over a year now. And the more I wrote, the more I realized that likes and followers don’t mean shit.

If you’re aiming for virality, then you’re in it for the wrong game.

Virality should come as a byproduct of helping people at scale instead of aiming for cheeky growth threads that bring you shallow followers.

What you want is authority content – the kind that gets people to say, "This guy knows what he’s doing."

For example, instead of producing clickbait articles that momentarily capture attention, write in-depth guides or thoughtful opinion pieces that spark meaningful conversations.

Be it writing, copywriting, or literally anything else.

In the long run, that follower who followed you for your productivity thread won’t even remember you.

But someone who constantly engages with your content about your niche (writing, copywriting, etc) will.

So, here’s the lesson for today:

Likes and followers are about as meaningful as a politician's promise.

Just focus on putting in the work, and the results will take care of themselves.

Ultimately, it's the people who consistently engage with your content that matter, not those who hit "follow" and vanish.

That’s all for today folks.

I’ll see you next time

P.S: A small request.

Are you enjoying these daily emails?

I would love it if you could drop me some feedback so I can work on it and improve this newsletter to make it more entertaining.

Just reply to this email if you have something to say.

It would mean a lot to me.

Cheers.