My secret to growing from 0 to 704 followers on LinkedIn

A month ago, my LinkedIn was a ghost town.

I thought it’s just a corporate office where only potato’s hangout.

And I hated it to the core.

Fast forward 40 days, and I've gained 704 engaged followers on the platform.

Today, I'm revealing the steps I took to improve my profile and start gaining traction.

Feel free to steal these steps & I guarantee, you’ll have similar results in the next month or so.

Let’s dive in:

Comment, A LOT.

Comments lead to 90% of the growth on LinkedIn.

To put it another way, if you don’t comment? Good luck building an audience there.

And it’s not about posting generic comments like:

• Great post

• Love it

• Add milk to your coffee

The purpose of commenting is to show your expertise + build a bond with whoever is reading the comment.

So, how did I comment?

Posted stories related to the big idea of the post.

Shared my genuine perspective & opinion.

And my favourite one, joke around.

You don’t want to look like a zombie to someone who’s reading your comment.

So, comment mindfully & genuinely.

If you’d like to read more about commenting, here’s a post that I wrote.

Post 3x per day

This was a no brainer.

Because the answer to faster growth is more volume. And the more you post, the more data you get to double down on.

This was actually what I did on X & I literally just did the same thing here.

This is what my daily content cadence looks like:

An actionable advice post to show that I am an authority in a niche [right now, it’s social media growth + writing]

Storytweet: It's a short story. Or, rather, a personal post. It shows that I'm a real human, not just a search engine with a face. This deepens the bond you build with your audience.

Personality: A personality post which is a sort of platitude kinda posts. These are useful if you want to stay top of mind of your audience.

At least 3 long-forms a week.

Again, same thing as I did on X.

But the twist here is that you have to also post a carousel because that’s what’s hot on LI.

Carousels are like a powerpoint with each slide giving one piece of advice.

Pair it with long-form post & you have a banger.

My recent post about writing tips by Jerry Seinfeld got almost a 160+ likes & 10K impressions. It combined the best of both worlds:

Long form + carousel

I guess it has more to do with the headline I used but I could be wrong.

Check it out here.

Tap into the wisdom of LinkedIn maestros.

Inside GG, we have 2 q&a calls a week.

One with Taylin, one with Dakota.

And suspiciously often, even Lara Acosta shows up on these calls. (not complaining)

All 3 of them have more experience than me on LinkedIn.

This has shortened my learning curve by months.

I could’ve spent months trying to figure things out for myself. But with access to these geniuses, I could just ask them a question & boom, problem solved.

Join a community to boost your posts.

Without engagement, your posts will fall on deaf ears.

You’ll be frustrated and will eventually give up.

Which is why you need a community where you can engage with other creators’ content & they do the same for you.

Highly recommend finding such a community & helping each other out.

Don’t post your bangers on Monday or friday, saturday.

You will get low engagement.

Mondays are when people are frustrated because the weekend’s over and they’re just getting settled down for the week.

Fridays are when people are too excited to get the fuck out of their cubicles and chill on the weekends. Same for saturday.

In both the cases, people rarely check LinkedIn.

They’re either too frustrated to get back to work or too excited for the weekend.

So, if you know it’s a banger don’t post it on these days.

Sundays + other weekdays are golden for that.

Repurpose content from X to LI

This might not be applicable to everyone.

I’ve been writing & publishing something on X every single day for the past 800 days.

So I have a rough of idea of what works & what doesn’t.

I just picked what worked, re-formatted it a bit and published.

Every single piece of that content resonated with the audience there.

And this gives me an edge or rather an infinite content flywheel to work with.

Superpower.

So this is about it.

I’m going to be writing more & more about LinkedIn as I experiment with it so make sure you don’t missed it.

I'll see you next week.

Cheers.