WWK #2: Name calling & questions to skyrocket your engagement

Hey there!

Welcome back to Write With Kush.

If you're new here:

Each week, I break down the science behind great tweets and threads & simplify it for you, so you can use the psychology and start writing banger content for yourself.

Let's get started.

Before we dive in:

A community is so much more than just a group that engages with your content.

My absolute favorite one is MMHQ, the ultimate mastermind community by Dan Koe.

In this community, you can gain access to tons of resources(& feedback from experts) that will help you:

• create irresistible offers

• build powerful lead magnets

• write viral threads

• maximize your productivity

Whether you're just starting out or looking to take your creator game to the next level, MMHQ has everything you need.

It’s with the help of this community that I:

• Earned my first digital dollar

• Wrote viral threads & tweets

• Gained over 6000+ followers

Sign up for MMHQ today and become the creator you've always wanted to be.

Tweet #1:

Why it worked

There are two advantages to name calling on twitter:

• The creators you mentioned engage with your content

• The creators you mentioned start noticing your work

This is especially helpful for people who are under the 500-1000 follower range.

Getting decent engagement will mean more followers for you.

Another psychological hack that comes in play here is building on an established credibility.

See, the creators you’ve mentioned already have an audience.

You are getting in front of them just by mentioning them.

By far, the easiest way to get decent engagement on your tweets and threads.

Bonus points if you make it sound organic.

Leverage the power of the internet.

The Rewrite

This doesn’t have to necessarily fall under your niche umbrella.

And it also doesn’t have to be multiple creators like Juanico did in this tweet.

Let’s work on one together:

Make a list of creators you admire and have a significantly larger audience than you do.

For me, it’s Kieran Drew, Dan Koe, Dickie Bush.

One thing they have in common: Digital writing.

Here’s what I’d do -

“Another writing tip:

{Insert writing tip}

As Dickie Bush says, be clear, not clever.

Tweet #2:

Why it worked

Questions always drive a ton of engagement (if done right).

It’s also a good way to collect data from your audience.

Here’s where a psychological bias called XYZ kicks in.

You see others engaging with the content, which makes you feel left out for not commenting on it.

There’s also the fact that you almost feel prompted to answer this question.

As a creator, it’s also a good way to share your expertise by commenting something meaningful on these posts.

Another thing is making it as simple as possible for the reader to engage by adding constraints.

• ONE word.

• ONE book.

• ONE resource.

• ONE app.

• ONE hack.

ONE.

The Rewrite

What questions can you ask for your niche?

Let’s say your niche is copywriting.

Here’s a list of questions you can ask your audience:

• In ONE word, why should people study copywriting?

• What’s the ONE copywriting book that you found the most valuable?

• What’s the ONE account on twitter that’s taught you about copywriting the most?

I could go on and on.

But you get the gist.

Ask a question with constraint and you are bound to get decent engagement.

The Recap

Here’s what we learned today:

• Leveraging popular accounts to build your own

• Using questions with constraints to drive engagement

And that’s it for today.

What topics would you like me to cover for next week?

Reply to this email if there’s anything in particular you’d like me to talk about.

I’ll try my best to help you out.

I’ll see you next week.

Cheers.