If you're a beginner, read this..

Yo anon.

Imagine spending hours crafting what you think is a banger post..

.. only to hear crickets after you hit publish.

Frustrating, right?

I went through the same thing when I was a beginner.

And I was too stubborn to analyze what worked & what didn’t.

So, after a shit ton of wasted time & energy, I went through all my posts and realized something.

The problem wasn’t in the writing itself.

It was in the process that led to it.

You see, I was making basic mistakes while writing these posts that led to the crickets turning up on each and every post.

Here are 5 things you could avoid that I found that could massively improve your writing skills:

1. Using Complex Vocabulary

As a beginner, it’s tempting to sound smarter than you already are.

Tell me if this sounds familiar:

You open up a post, and you slog through the whole thing just because it was too “technical” for you to understand.

Yeah, not fun.

The goal with your writing is to educate and entertain the reader. Not force them to get up and run to grab a dictionary.

Great writers keep it simple.

They know that big words can make readers feel like they're slogging through mud.

For instance, instead of "utilize," just say "use."

It's clearer and more relatable.

Action Step: Grab a piece you've written and swap out any fancy words with their simpler cousins. You might be surprised at how much smoother it reads.

2. Ignoring Your Audience

You need to be empathetic as a writer.

Yeah, I know I just talked about using simpler words so I’ll go on and explain what I mean.

Empathetic = Caring about your reader.
Their needs, desires, problems & solutions.

Imagine talking to someone who only talks about themselves.

Annoying, right?

That's how readers feel when writers ignore their needs.

Great writers know their audience inside out. They address their questions, problems, and desires.

It's like having a conversation, not a monologue.

Action Step: Think of one question your audience might have and write a quick post answering it. Focus on them, not yourself.

3. Being Overly Formal

“Hello fellow human, I love your content. Would you like to connect?”

No thanks, I’m more into humans.

When you write, you don’t want to sound like a robot.

You want it to be conversational.

A conversational tone makes your writing feel like a chat between friends, not a lecture. I’m not talking about using the ummm’s and aaahh’s in your writing.

Got to → Gotta
Going to → Gonna
Got you → Gotcha

This isn’t limited to these 3 examples.

Use phrases in your writing that you’d normally use in your writing.

Action Step: Rewrite a paragraph from your work as if you were explaining it to a buddy over coffee. It'll feel more natural and engaging.

4. Neglecting the Editing Process

Ever sent a text and immediately spotted a typo?

Happens to the best of us.

But in writing, those typos can be a big deal.

You see, when you write something, everything you write sounds like Shakespeare shit on your page.

There’s a quote from Ogilvy that says “I’m a lazy writer, but I’m a great editor.”

The real magic of writing happens during the editing phases.

Editing is like polishing a rough diamond.

It's where your writing really starts to shine. Take the time to review your work for grammar, structure, and clarity.

Action Step: Set a timer for ten minutes and proofread a recent piece. You'll be amazed at what you can catch in just a short time.

5. Failing to Hook the Reader

Writing online is a game of attention.

If you can’t get attention, you’ve lost your reader.

And it has to happen at the beginning of your post. Because if that’s not interesting enough for the reader, they’re gonna skim right past that.

Ever watched a movie that grabbed you from the first scene?

That's the power of a good hook. Your writing should do the same. Start with a bang—use a surprising fact, a question, or a relatable scenario to reel your readers in.

So, spend 80% of your time on a headline + writing a good hook.

That’s the bread & butter of your writing.

Action Step: Look at an old post and rewrite the first sentence to make it more captivating. It's like rolling out the red carpet for your readers.

And that’s about it.

Did you enjoy reading it? Why so?

If not, why so?

Let me know if you have any feedback or questions.

I respond to any and all DM’s and emails.

I’ll see you next week.

Until next time.

Cheers.